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Wednesday, January 21, 2009

Etsy Sellers Tip #2 Avatars

Your avatar is like a little advertisement of your shop. If you post in the Etsy forums it is a great way to show off your creations, which is why so many people have one of their listings as their avatar. You can use the same avatar in any of the many social networks where you can advertise your store; Twitter, MySpace, DeviantArt, Flickr, facebook, your blog etc. Every time you update your avatar every one of your posts will change to the new image, imagine all those places a little photo of your work will be showing to the world, and it's free too!

Things to consider when making an avatar
  • Chose a photo that is clear and bright, make sure that it is still easy to make out even at the small avatar size.
  • Crop it so that no space is wasted in the background.
  • Always make sure the photo is something you have available to sell, there is nothing more frustrating that seeing an item you like in an avatar only to find it sold months ago. If the listing sells, replace it with a new one to keep your avatar fresh. I know I have sold more than one listing because someone fell in love with my avatar.
  • the avatar doesn't have to be the entire object, you can focus on an attractive detail of you like, or create some curiosity by cropping it in an artistic way so buyers click to find out more.
Some people choose to use their logo as their avatar, which is a great way to brand a store, others put a photo of themselves in there. Both of these ways are equally good, but they don't spark the kind of targeted interest in what store lies beyond the avatars link. If you can get a photo of yourself with one of your items into an avatar then this makes for a very clickable combination!

Things to avoid putting into an avatar
  • Dark or badly lit images. Get those photos looking bright and colorful first. Check out this Etsy tutorial for more info on how to do this.
  • Political images - unless you sell political themed products you should separate your political views from your store advertising, they don't belong here.
  • Your pets - yes, they are cute but it is to personal for a professional looking store. Of course if you sell pet accessories or products then making your pet your avatar would be a good idea.
  • Random photos that have nothing to do with you, your store or your product. Why waste this free advertising space?


  1. Useful suggestions as always. Thanks.. And what a cute idea with the mice ontop of the cheese wedding cake ! Fabulous :)

  2. You should write a book with all of your great tips Mouse:-)

  3. I just found your blog yesterday, great tips and I LOVE your product! Who can resist those cute little mice looking up at you?? Anyway, thanks for the tips and the good work! :)


  4. Great tips as always! I've nominated you for a blog award. Please stop by and pick it up!

  5. Such cute mice, and tip top advice! So cute in fact it deserved a rhyme :)

  6. Thanks, I could make better use of my avatar, so very useful tips!

  7. Great tips, thanks for sharing babe!

  8. Your Shop is Adorable and the tips are great thanks for sharing. judysnow

  9. When I'm getting ready to release a product, I post an image that's a little obscured in the avatar. Probably a bad idea, but I talk about the imminent release a lot.

    Also, for social networking sites, I really prefer images of people or their products. I hate images of dogs or some cartoon or graphic they didn't create. It's just obnoxious. I currently have a pic of me in my twitter and flickr. I think I like it that way, though I'm leaning towards my new product on release. :)

    Thanks for the tips. Bookmarking.


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