I have been collecting data on my store for a few months now and decided to share some of the stats for March with you. The resources I use include;
Google Analytics for information on visits to my site, page views and percentage of new visits. The
heartomatic for my daily Etsy hearts, front page and gift guide features and the
Craftopolis site to quickly see which treasuries I am in. Here is my data (click the images to see larger):
Site Visits:
Page views:
Percentage of New Visits:
New Store Hearts and New Item Hearts:2nd, 6th, 8th, 11th and 25th of March
Dates I blogged on: 3rd, 15th (3 posts), 18th, 23rd and 29th March
Blog features I am aware of: 4th:
Nerdaproved, 7th:
Fanboy, 30th
Whipup, 31st:
Wren,Other information: on days that I list a new item I do a lot of promotions for this item on the web. This is automatically increase the number of views/hearts etc.
Conclusions I have drawn from this data
1) A feature on the Front Page dramatically increases the number of Store and Listing Hearts received. It also increases visits, page views and the percentage of new visits to my store. However it does not always result in immediate sales.
2) An individual Blog post does not increase traffic to my store, however frequent blogging does help. Blogging does not currently directly affect sales.
3) Listing new items increases store hearts, treasury features and sales.
4) Relisting increases item hearts and sometimes the number of treasuries I am in. (I have also noticed if I relist 2 or 3 items a few hours before the treasuries open this also improves my chances of being featured in them)
5) The more treasuries I am in the better my chances of getting on the Front Page.
6) Blog features increase stats only when it is a well known blog, if you get on a really popular one it can make your views and sales go through the roof! (April 1st I had 11 sales, I think this is from the
Whipup and/or
Wren blog features)
7) Listing or re-listing once a day is a good habit to remain in the view of buyers and treasury curators.
