Tags are the way your buyers find you, they are the words buyers put into the search bar on Etsy to find specific listings, so getting these right is essential.
A quick explanation on how tags work: Each individual word in a tag is searchable. If you have a tag that says "sterling silver" then your listing will be found just with a search for the word "silver". You do not have to search for all the words in a single tag for it to show up.
For example: Listing is tagged "sterling silver" and "wire wrapped"
Then the listing would be found in a search for "silver wire"
Let me take a moment to talk about the "rules" of tagging on Etsy. There is a never ending debate about this in the forms because
the Etsy DOs and DONTs state very clearly that using more than one word in a tag is against the rules, but that using words that obviously go together like "sterling silver" or "navy blue" are allowed.
However, the problem comes in when you attend an
Etsy Virtual labs shop critique run by an Etsy admin. Because in this situation and on more than one occasion I have heard admin say that you can put more than one color word into the same tag: like "black white red" and that you can also put words with similar meaning in the same tag: like "mouse mice rat"
I have read more than one rant about "tag abuse"* - sellers putting more than one word in a tag - in the forums, and I feel for those who stick diligently to the rules as stated in the Dos and Don'ts and watch other sellers apparently getting away with "tag abuse"*
I decided from a business perspective to tag more than one word in a tag - just so long as the words are related - as it gives me more signposts to my creations, more chances for buyers to find me. I have done this for over 6 months and Etsy has never written to me about it. If they do then I will of course change my tags, but I believe that as long as your tags are RELEVANT and SPECIFIC to the item listed then it is not tag abuse.
Things to consider when tagging: - Make sure you are in the right section, this is the first tag you choose. If your product is not handmade then it either belongs in "supplies" or "vintage".
- If you are not sure what section you should be in then search for similar listings to yours on etsy and take a look at what their first tag is. If you are still not sure then go ask in the forums, you'll get a pretty quick response.
- Once you have your first tag, Etsy will suggest others. Take a look through them and choose any ones that are RELEVANT to your listing.
- Think about the style of what you are making, is it classic, romantic, funny, humorous, cute, steampunk, country?
- Who is your product for? women, men, baby, children, boy, girl, adult, pets, dog, cat? Any of these words can be tags.
- Tag for colors. If you have lots of colors in one listing then try to narrow it down to the main 2 or 3 colors of the listing or you will use up too many tags.
- Where will your item be used? Is it designed for the kitchen, living room or bedroom? These tags only apply to some listings.
- Use synonyms - words that mean the same thing. Like infant for young babies or purse for handbag. Just make sure the synonym is still relevant to your listing. I find using the thesaurus in Microsoft word very helpful for this.
- Choose words that describe your item, try to think about what words someone might search for to find your work.
- If you are in an Etsy street team that regularly makes treasuries then remember to include your team tag so they can easily find you.
- Some sellers tag for their shop names or locations, this is allowed. However I would only do it if I had a spare tag available.
You will probably find after going thorough all this that you have waaaay too many tags, so it is time to think about narrowing them down. Choose tags that are the most likely to be used in a search. If you are not sure then experiment with changing the tags to see what gets you the most views and hearts. If you have more than one of a certain item them why not try listing them both with different sets of tags and seeing what effect that has on their views.
* IMO tag abuse is when a listing is tagged with popular search words that have nothing to do with the product.
